During his podcast for the University of Oxford Sparks this week, Linacre Fellow and Director at the Centre for Eudaimonia & Human Flourishing, Professor Morten L Kringelbach, revealed how special technology can track what happens to signals in the brain in response to babies and small animals.

In just a seventh of a second, our brain decides if something is cute. This almost instantaneous cuteness reaction is thought to be a deep-rooted evolutionary feature of humans, encouraging us to look after young babies and animals to help species to survive.

Listen to the full podcast entitled ‘Why are people obsessed with how cute cats are?’ here.